The Hospitality Growth System was developed through hands-on experience working with independent hotels, resorts, and hospitality teams navigating the challenges of modern booking environments.
Over the past 15+ years, and particularly in the last 7 years in senior sales and marketing roles, a consistent pattern became clear:
Many properties were investing in marketing, maintaining OTA presence, and building their websites — but still struggling to increase direct bookings and improve profitability.
In most cases, the issue was not effort.
It was structure.
Marketing, pricing, website performance, and distribution were often handled separately, without a clear system connecting them.
A practical approach
The Hospitality Growth System™ was created to bring these elements together into one clear and structured framework.
It focuses on helping hospitality teams:
• improve website conversion
• create stronger direct booking offers
• reduce reliance on third-party channels
• build more sustainable revenue strategies
This is not a theoretical approach.
It is designed for real-world implementation — for teams working within the realities of limited time, resources, and internal capacity.
About Tanya McNab-Fields
Tanya McNab-Fields is a hospitality marketing and revenue professional with over 15 years of experience working across independent hotels and boutique properties.
She has worked directly within hotel operations in sales and marketing roles, supporting properties in improving direct bookings, refining their positioning, and strengthening overall performance.
She is also co-owner of Zant & Co., a Belize-based travel company that provides outsourced sales and reservation support to hotels — offering additional insight into how direct booking systems function in real-world environments.
This system was created to provide clarity.
A framework that hotel owners, general managers, and marketing teams can use as a guide, a checklist, and a long-term strategy for improving performance.
If you’re looking for a practical starting point:
Download the Free Direct Booking Playbook
Or, if you’re ready to improve your website quickly: